Ihor Lavrenenko SEO specialist

New York-based SEO consultant: feel free to get in touch with me for any Internet marketing-related queries.

SEO consulting in New York

For projects: #eCommerce SEO #Startups #Affiliate SEO #Local SEO

I’m Ihor Lavrenenko, an SEO consultant with over 10 years of experience and successful cases. Main goal of SEO consulting is to help clients achieve higher rankings in search engines. Which increases website traffic, and ultimately drive more revenue.

There are various tasks that Ihor Lavrenenko may perform during a consultation. Such as:

  • conducting keyword research and analyzing competitors’ strategies,
  • performing an SEO audit of your website with on-page optimization,
  • creating compelling content,
  • building high-quality editorial backlinks.
SEO Expert New York | Search Engine Optimization Specialist Ihor Lavrenenko

eCommerce SEO consulting

The importance of eCommerce SEO cannot be overstated. It drives organic traffic to your online store and increases your chances of converting visitors into customers. eCommerce SEO is a complex and ongoing process that requires careful planning and execution. Ihor Lavrenenko develops a comprehensive eCommerce SEO strategy. Helping businesses increase online store’s traffic, sales and revenue.

SEO consulting for startups

Search engine optimization is crucial for startups that want to build a strong online presence and reach their target audience. Startups can reach their target audience by: developing an SEO strategy, allocating a budget, focusing on a strong foundation, conducting keyword research, creating high-quality content, analyzing competitors’ online activities, building high-quality backlinks, and using SEO tools.

Affiliate SEO consulting

Affiliate SEO is the optimization of a website promoting an affiliate program for search engines. The goal is to increase organic traffic to the affiliate site and ultimately generate more conversions and revenue for the affiliate program. The success of an affiliate program depends on a variety of factors, including the quality of the products or services promoted, the competitiveness of the U.S. market, and the effectiveness of the affiliate marketing strategies.

Local SEO consulting

Local SEO is an important digital marketing strategy for small businesses looking to target local U.S. customers. By implementing a comprehensive local SEO strategy that includes keyword research, Google My Business optimization, NAP, on-page optimization, competitive analysis and link building, businesses can improve their online presence and attract more local clients. This is the best solution for law firms, medical practices and other types of businesses.

Result-targeted SEO case studies

Updated on April 2023. But sometimes #shit happens

SEO anti-case study

Professional SEO services

Types: #On-page SEO #Link-building #Google Maps #Negative SEO

Ihor Lavrenenko SEO speaker
Ihor Lavrenenko performing as a SEO speaker on iForum

SEO consulting services include a thorough analysis of the current state of your website, as well as an assessment of your competitors’ online presence. This analysis helps Ihor Lavrenenko identify areas that need improvement and optimization. I then develop and implement a comprehensive SEO strategy to improve your website’s search engine rankings and overall visibility.

My SEO consulting services include on-page optimization, keyword research, niche analysis, link building and a technical website audit. These services can be customized to meet the needs of your business and help you improve your website’s search engine rankings in the U.S., increase organic traffic, and ultimately drive more leads and sales.

On-page SEO services

Services: #SEO audit #Competitive analysis #SEO strategy #Keyword research #Schema #Content

Internet marketing services in New York | Ihor Lavrenenko SEO expert

Implementing on-page SEO is a crucial step to optimize your website for search engines and improve its ranking in search results. On-page SEO involves optimizing various front-end and back-end components of your website to make it more user-friendly and easier for search engines to crawl and understand.

I optimize your content and metadata, including title tags, meta descriptions, header tags, and image alt tags to include keywords in a natural and relevant way.

I’ll also give you ideas for optimizing your site’s URL structure, internal linking, and speed to improve usability and make it easier for search engines to crawl and index your it.

Website SEO audit services

Check: a #SEO audit sample for UK-based website (I know it’s pretty mature, actually it was made 6 years ago as a sample of my work… But I can’t provide a fresh sample because of NDA).

A website SEO audit is a critical step in improving your website’s search engine visibility and overall performance. It helps identify technical and on-page SEO issues that may be hindering your website’s ability to rank well in search engines.

Some of the common issues that are checked during a website SEO audit include page speed, mobile-friendliness, meta tags, title tags, header tags, content quality and relevance, internal and external links, broken links, and more. These factors play a significant role in determining your website’s search engine ranking and user experience.

Every SEO audit process may differ as there is no universal approach. A comprehensive website audit report from Ihor Lavrenenko will provide you with a prioritized list of issues and recommendations for improvement, along with step-by-step instructions on how to fix them.

Competitive SEO analysis services

A sample of competitive SEO SWOT table, Ihor Lavrenenko will also provide you completive keywords and backlinks:

Domain/URLOrganic searchAhrefs ratingReferring domainsBacklinks
Competitor domainWebsite IPKeywordsTrafficDRTotalDofollowIPsTextNofollow
SEO agencies SWOT analysis

Competitive SEO analysis is a critical aspect of any successful online marketing strategy. It involves researching your direct search competitors to understand their target keywords, content strategy, backlink profile, and more, for reverse engineering the most successful elements of these tactics into your search engine optimization strategy.

To perform a competitive SEO analysis, Ihor Lavrenenko will identify who your website competitors are. This can be done by conducting a Google search for the keywords you’re targeting and analyzing the top-ranking websites. Once identified your competitors, Ihor Lavrenenko will start analyzing their websites and SEO strategies.

By performing a competitive SEO analysis, Ihor Lavrenenko provide you valuable insights into your industry and identify areas where we can improve your SEO strategy. Our goal is not to copy your competitors’ strategies but to learn from them and use that knowledge to create a better online marketing strategy for your website.

SEO strategy development services

Pro tip: Ihor Lavrenenko will help you to set clear goals and a step-by-step plan on how to outrank competitors.

SEO strategy development is a complex and ongoing process that requires a deep understanding of your target audience, your competition, and the latest search engine optimization practices. By following a comprehensive online marketing strategy, we’ll increase your website’s search engine rankings, generate more organic traffic, and ultimately drive more sales to your site.

To create an effective SEO strategy, we’ll define your target audience and their needs. This will help us understand what types of content and keywords are most relevant to them, and how we can optimize your website to meet their needs. Once Ihor Lavrenenko will have a clear understanding of your target audience, we can begin conducting keyword research to identify the most relevant and high-traffic keywords for your business.

Keyword research services

SEO consultant NYC keyword research sample
Keyword research sample on “SEO consultant NYC”
KeywordCountryDifficultyVolumeGlobal volumeTraffic potentialCost Per ClickParent KeywordLast Update
SEO company NYCUS2517002400790025SEO company NYC4/24/2023 7:19
SEO company New York CityUS261600180072000SEO company NYC4/29/2023 18:35
New York SEO agencyUS267001200730011SEO company NYC4/29/2023 3:14
digital marketing agency New YorkUS417002400590019digital marketing agency4/29/2023 18:43
digital marketing agency NYCUS416001400600020digital marketing agency4/28/2023 10:13
SEO services New YorkUS246001600750035SEO company NYC4/28/2023 17:53
New York SEO expertUS37500100040011SEO consultant New York4/19/2023 8:29
SEO agency New YorkUS25500140079005SEO company NYC4/24/2023 5:47
best SEO company New YorkUS1935060074000SEO company NYC4/30/2023 10:14
New York SEO consultantUS473006005000New York SEO expert4/28/2023 13:38
A sample of keyword research on “SEO” related keywords in NYC

Keyword research is an essential part of SEO and digital marketing. It involves the process of finding and analyzing search terms that people use to search for products, services, or general information in search engines like Google. The purpose of keyword research is to uncover queries to target, the popularity of these queries, their ranking difficulty, and more.

There are four types of search queries, namely Navigational Search Queries, Informational Search Queries, Transactional Search Queries, and Commercial Investigation Search Queries. Navigational queries are used when the user is looking for a specific website or web page, while Informational queries are used when the user is seeking information on a particular topic. Transactional queries are used when the user wants to make a purchase or carry out a transaction, while Commercial Investigation queries are used when the user is comparing products or services before making a purchase.

Keyword research helps in identifying the right keywords to target for a website or webpage. It will help us to optimize your content and website structure for the identified keywords, making it easier for search engines to crawl, index and rank their pages. The result is higher visibility in search engine results pages (SERPs), increased traffic, and potentially more revenue.

Schema structured markup creation services

A sample of JSON LocalBusiness and Person Schema structured markup created by me: on the Google #Rich Results testing tool.

Schema Markup Creation is an important aspect of on-page SEO. It involves the use of structured data to help search engines understand the content on your website better. By doing so, Ihor Lavrenenko can increase the likelihood of your website appearing in rich snippets, which can lead to higher click-through rates.

Once Ihor Lavrenenko have generated a Schema markup, he will test it using tools like the Google Rich Results Test and the Schema Markup Validator. This will help ensure that your markup is error-free and will display correctly in search results.

Content marketing services

Content marketing is a strategic approach that involves creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The ultimate goal of content marketing is to drive profitable customer action, which may include generating leads, increasing online sales, expanding the customer base, increasing brand awareness or credibility, and engaging an online community of users.

To succeed in content marketing, it’s essential to conduct thorough keyword research and competitive SEO analysis to identify relevant and high-traffic topics that align with your business objectives and target audience. Ihor Lavrenenko will focus on creating high-quality and informative content that addresses the pain points of your audience and provides solutions to their problems.

Content marketing is an effective way to attract and engage your target audience, establish expertise in your industry, and ultimately drive profitable customer action. By focusing on on-page SEO, conducting thorough keyword research and competitive analysis, creating high-quality content, and building high-quality backlinks, Ihor Lavrenenko will achieve success in your content marketing efforts.

Services: #Editorial #Guest posting #PBN #Forum #Citations

Organic traffic boost as a result of Ihor Lavrenenko work
Organic traffic boost result

Link building is a crucial aspect of search engine optimization that involves the process of acquiring high-quality hyperlinks from other websites to your site. These inbound links serve as signals to search engines that your website is a valuable and trustworthy source of information, which can help increase your website’s visibility and search engine rankings.

Several strategies can be employed in link building, including content marketing, broken link building, email outreach, guest blogging, and public relations, among others. Quality of the links is more important than the quantity, as search engines value relevant and authoritative links over spammy ones.

When conducting link building, it’s essential to adhere to ethical and sustainable practices to avoid penalties and maintain long-term success. This includes avoiding black hat tactics such as link farms, paid links, and excessive link exchanges.

Editorial link building services

Update for April 2023. Only for the last month, I placed organic editorial backlinks on such websites: #insider.com #thelist.com #wellandgood.com #shefinds.com #bestlifeonline.com #survivornet.com #womenshealthmag.com #scarysymptoms.com #glam.com #sleepopolis.com #glowsly.com #babycenter.com #verywellhealth.com #formulate.co #bustle.com #spy.com #shape.com #instyle.com #health.com #21ninety.com and other websites with less traffic.

Editorial link building is the process of acquiring backlinks from high-authority websites organically. These backlinks are earned by creating valuable content and building relationships with other website owners and bloggers. Editorial links are not paid for, traded for, or asked for. Instead, they are acquired naturally by providing valuable content that people find trustworthy and informative.

There are several benefits of editorial link building for your website’s SEO. First, editorial links are placed in an article because they add value to the reader, which means they are not to result in a Google penalty. Second, editorial links are typically placed on high-authority websites that have a strong reputation in your industry, which can help improve your website’s overall authority and search engine rankings. Finally, editorial links can help drive traffic to your website and increase brand awareness.

There are several strategies Ihor Lavrenenko can use to improve your chances of getting editorial backlinks for your website at scale. One strategy is to create high-quality content that is valuable and informative to your target audience. This will increase the likelihood that other websites will link to your content. Another strategy is to build relationships with other website owners and bloggers in your industry by networking and participating in online communities. Ihor Lavrenenko can help to get your content in front of more people and increase the chances that they will link to your website.

Guest posting services

Guest posting is a popular SEO strategy where Ihor Lavrenenko writes and publishes an article on someone else’s blog or website. The purpose of guest posting is to gain exposure and create brand awareness, as well as to obtain backlinks that can improve your website’s search engine rankings. The backlinks that you receive from guest posting on authoritative and relevant websites can help to establish your website’s authority and improve its visibility in search engine results pages.

One of the primary benefits of guest posting is that it can help you to reach a wider audience and build your reputation as an expert in your industry or niche. By sharing a knowledge and insights with a new audience, Ihor Lavrenenko can attract more traffic to your website and increase your followers on social media platforms.

When Ihor Lavrenenko looking for opportunities to guest post, he targets websites that are relevant to your niche or industry. This will ensure that your content is seen by people who are interested in your topic and are more likely to engage with it.

Guest posting should be done with care and only on reputable websites. Placing spammy guest posts can do more harm than good and can even result in penalties from Google. Therefore, it is important to choose websites that have high-quality content and are relevant to your niche.

PBN creation or homepage link-building services

using only PBN backlinks result of Ihor Lavrenenko work
This is not common situation in which my Client used only PBN backlinks immediately after creating website

Private Blog Network (PBN) creation is a controversial SEO strategy that involves building a network of websites that link to a target website. PBNs can be a powerful way to increase a website’s rankings in search engine results pages (SERPs), but they can also be risky if not done correctly. In general, it is recommended to proceed with caution and to only use PBNs as part of a broader SEO strategy.

If you’re looking to build a PBN for link-building purposes, Ihor Lavrenenko will to do so in a way that is ethical and follows best practices. This typically involves purchasing high-quality expired domains with strong backlink profiles, setting up unique and relevant content on each site, and linking back to your target site in a way that appears natural and not spammy. Ihor Lavrenenko avoids using the same IP address or hosting provider for all of your PBN sites, as this can raise red flags with search engines.

Forum link building services

Forum link building is a widely used technique in off-page SEO to improve a website’s ranking on search engine results pages. It involves posting links to a website on forums or discussion boards related to the website’s niche. This technique can help increase the website’s domain authority, generate referral traffic, and boost the website’s search engine rankings.

However, it is crucial to keep in mind that not all forums are created equal. Posting on low-quality forums with little to no authority can harm your website’s SEO instead of improving it. Therefore, it is essential to focus on high-authority forums that are relevant to your niche and have an engaged community.

When engaging in forum link building, it is important to provide value to the community and avoid spamming the forum with links. Forum moderators are vigilant about removing spammy or irrelevant links, and they may even ban users who engage in such practices. Therefore, it is important to be respectful, follow forum rules, and participate in discussions relevant to your niche.

Local citations building services

Citation building is a crucial aspect of local SEO strategy. It refers to the process of obtaining mentions of your business on various online directories, websites, and social media platforms, intending to improve your search engine rankings and online visibility.

To effectively build citations, it is important to use accurate and consistent information such as business name, address, phone number, and website URL across all online platforms. This can be done manually by submitting your business information to various directories, or through automated citation building services.

Citation building is not just about quantity, but also about quality. Obtaining citations from authoritative and relevant sources can greatly benefit your local NYC SEO efforts, while low-quality and irrelevant citations can negatively impact your online presence.

Therefore, it’s important to conduct thorough research to identify authoritative directories and online platforms in your industry or location and build citations on those platforms. Ihor Lavrenenko will regularly monitor and update your citations to ensure accuracy and consistency across all online platforms.

Google Maps / My Business optimization services

Google My Business account optimization in New York - a client website ranking on #2 position
Google My Business account optimization in New York

Google Maps Promotion is an effective way for local NYC businesses to increase their visibility, attract more customers, and ultimately drive revenue.

To promote a small business on Google Maps, the first step is to create a Google My Business profile and ensure that it is up-to-date with accurate information, such as your business hours, phone number, and website URL. This will help Ihor Lavrenenko to rank higher in Google Maps search results when potential customers are looking for businesses in your area.

Another important aspect of Google Maps Promotion is optimizing your business listing with relevant keywords, customer reviews, and photos. This will help a small business rank higher in search results and attract more customers.

Furthermore, Ihor Lavrenenko can take advantage of Google Maps’ enhanced features such as adding sidewalks, crosswalks, traffic lights, and more. We can also apply styles to previously unstylable map elements, such as forests and deserts, to create a visually appealing map for your customers.

Search engine reputation management services

Ihor Lavrenenko Google SERP
Manage your Brand or Name results on Google SERP

SERM is the process of monitoring, influencing, and managing the overall public impression of a brand, individual, or organization on the Internet. The objective of SERM is to ensure that the information presented online about the brand, individual, or organization is accurate, positive, and appealing to the target audience.

SERM techniques focus on creating and optimizing online content to rank high in search engine results pages. It involves search engine optimization techniques that are specifically focused on branded keywords. It also includes controlling and managing the information that is published online about the brand, individual, or organization.

One of the most effective ways to manage your online reputation is by controlling the top-ranking results for your brand or name. This involves creating high-quality content on your website, any social media pages, and other online platforms to ensure that the first few results on the SERPs are positive and controlled by you.

Another important aspect of SERM is identifying and managing negative results. This involves creating positive content around potentially negative pages to reduce the impact of negative information that might appear in the SERPs.

Consistent content development and publication are also crucial for SERM. Writing high-quality and engaging content that resonates with your target audience helps to establish your brand’s reputation as an authority in your industry. It also helps to improve your website’s visibility in the SERPs, which in turn enhances your online reputation.

Negative SEO protection services

Services: #Google penalty

Negative SEO is a tactic used by some unethical website owners to harm their competitors’ rankings in search engines. If you suspect that your website has been hit by a negative attack, there are some steps Ihor Lavrenenko can take to mitigate the damage and fix the issue.

The first step is to identify the issue. Ihor Lavrenenko will check your website’s backlink profile, monitor duplicate content, website speed, and your online reputation. Google Webmaster Tools and Google Analytics can also provide valuable insights into your website’s performance.

Once Ihor Lavrenenko have identified the issue, will take action to fix it. One way to do this is to disavow any spammy or low-quality backlinks pointing to your site. Ihor Lavrenenko will use Google’s Disavow Tool to tell Google to ignore these links.

Make sure your website has high-quality, original content that provides value to your audience. Ihor Lavrenenko will optimize your website’s meta tags, headers, and internal linking structure to make sure they are search engine-friendly.

Google penalty recovery services

Google manual actions recovery as a result of Ihor Lavrenenko work
Google manual actions recovery result

Google penalties can be a major setback for any website’s SEO efforts but don’t worry, there are steps Ihor Lavrenenko can take to recover from them. The first step is to determine whether you have received a manual penalty or an algorithmic penalty. A manual penalty is when a Google employee has manually reviewed your site and found it to violate its guidelines. An algorithmic penalty is when an automatic algorithm determines that your site violates its guidelines.

Once Ihor Lavrenenko have determined the type of penalty, the next step is to examine potential ranking issues. Check Google Analytics for any sudden drops in traffic and review Google Search Console for any error messages. It’s also important to review recent changes to your website to see if anything could have triggered the penalty.

After that, Ihor Lavrenenko will run a complete SEO audit of your website, including a content audit. This will help him identify any issues that may be triggering the penalty, such as duplicate content or broken links. Depending on the issues that led to your penalty, it may take some time to address them.

If the penalty was caused by a link building issue, Ihor Lavrenenko will use the Disavow Tool to remove any harmful backlinks. It’s also important to stay up to date on any recent algorithm updates that may affect your website.

Recovering from a Google penalty can take anywhere from a few weeks to a few months, depending on the severity of the penalty and the steps taken to address it. It’s important to work with an experienced SEO strategist Ihor Lavrenenko to ensure that the recovery process is handled correctly and efficiently.

One of the best SEO analysts in New York

Additional information: #Experience #SEO certificates #SEO Tools #CMS #Reviews

I am Ihor Lavrenenko, one for the best freelance SEO specialists in New York with over 10 years of experience. I have worked on various aspects of website traffic improvement, including on-page optimization, keyword research, competitive analysis, and link-building. My primary goal is to help businesses improve their online visibility, increase organic traffic, and ultimately boost their revenue.

If you are looking for search engine optimization services, Ihor Lavrenenko uses the most advanced and effective tools to help your website rank higher on Google.

Ihor Lavrenenko is dedicated to creating customized SEO strategies that meet the specific needs of each of my clients. I am committed to staying up-to-date with the latest SEO trends and techniques to ensure that my clients stay ahead of the competition.

Relevant work experience

Ihor Lavrenenko at New York Central Park

Freelance SEO specialist at UpWork

January 2017 – Present
New York City, NY, USA

Ihor Lavrenenko in New York

SEO specialist at Dr. Cameron Rokhsar

February 2023 – April 2023
New York City, NY, USA

Reason to leave: a desire to work on bigger projects and in bigger teams.

Ihor Lavrenenko in Nerocket

SEO team lead at Netrocket

October 2014 – December 2020
Zaporizhzhia, Ukraine

Reason to leave: a desire to spend more time with family / COVID pandemic.

Ihor Lavrenenko in Egypt

Manager at WebStudiya

July 2009 – June 2014
Donetsk, Ukraine

Reason to leave: moved to another city.

SEO certificates of Ihor Lavrenenko

Search Engine Land SEO certificate of Ihor Lavrenenko
Search Engine Land SEO certificate
MOZ SEO expert quiz certificate of Ihor Lavrenenko
MOZ SEO expert quiz certificate

SEO tools I’m using daily


Ahrefs is an all-in-one suite of SEO tools that can help with on-page SEO, keyword research, competitive analysis, and link-building. Some of its key features include Site Explorer, which allows users to analyze their competitors’ websites and uncover their top keywords and content, and Keyword Explorer, which provides data on search volume, difficulty, and traffic potential for specific keywords. Ahrefs also offers a Site Audit tool to identify and fix technical SEO issues, a Rank Tracker to monitor website rankings, and a Content Explorer to find popular content in any niche. Additionally, Ahrefs has a unique approach to backlink analysis, providing valuable insights into link-building opportunities.

Screaming Frog SEO spider

The Screaming Frog SEO Spider is a powerful website crawling tool that allows users to evaluate different website pages for errors, broken links, server errors, response codes, meta-descriptions, and Title tags. It quickly crawls a website’s links, images, CSS, etc., from an SEO perspective and provides all the necessary information to optimize a site for search engines. It is a small desktop application that can be installed locally on a PC, Mac, or Linux machine, and has become a staple tool in the SEO industry due to its speed, flexibility, and simplicity of use. It is a one-stop solution for website audits and is highly recommended for digital marketers, SEOs, and PPCs to streamline their workflow.

Google Search Console

Google Search Console is a powerful tool that provides website owners with insights into how their website is performing on Google search. It helps website owners understand how Google crawls, indexes, and serves their website, and provides reports on the website’s search traffic and performance. By using Search Console, website owners can fix issues that may be affecting their website’s appearance on search, and improve the relevance of the traffic coming to their website. It is an essential tool for any website owner looking to improve their website’s visibility on Google search.

Google Analytics

Google Analytics is a web analytics service offered by Google that allows website owners and marketers to track and analyze their website traffic, user behavior, and conversion rates. The platform provides a wide range of data visualization tools, including customizable dashboards, reports, and real-time data monitoring. It also allows for integration with other Google services, such as AdWords and Search Console, to enable more comprehensive tracking and analysis. With Google Analytics, website owners can gain valuable insights into their website performance and user engagement, which can be used to optimize their online presence and drive business growth.

Google Business Profile Manager

Google Business Profile Manager is a free tool that allows business owners to manage their business information across Google Search and Maps. It allows for easy access to a range of features, such as adding hours, photos, posts, and more to help enhance a business’s online presence. Users can also control who manages their profile, add or remove managers, and transfer primary ownership if necessary. The business description feature is also available, which provides a brief overview of the business and its products or services. With Google Business Profile Manager, businesses can take charge of their first impression and turn potential search users into new customers.

Google Rich Results Testing Tool

Google Rich Results Testing Tool is a web-based tool that allows website owners and SEO specialists to test their structured data to see which rich results can be generated by the data on Google search results pages. This tool focuses on structured data types that are eligible to be shown as rich results, such as JSON-LD, Microdata, or RDFa. It is recommended to use this tool to verify if Google sees the website as intended after marking up content for rich results. Users can either enter a URL or code snippet to run the test and review the results, which show any errors or suggestions for structured data. This tool helps to ensure proper implementation of schema types and eligibility to show rich results.

Google PageSpeed Insights

Google PageSpeed Insights is a tool that allows you to analyze any URL and obtain data-driven optimization suggestions to improve the page’s load time and user experience. The tool provides an overall score out of 100, based on several performance optimization best practices. However, the score doesn’t take into account real-user metrics, which may impact actual website performance for visitors. To use the tool, simply enter any URL into the toolbar and press Analyze, and the tool will get to work. In addition to providing personalized insights, PageSpeed Insights can help increase website ranking on Google’s search engine results.

Google Trends

Google Trends is a free tool that allows users to explore and analyze search trends and patterns on Google. It provides insights into the popularity and interest of various topics, keywords, and queries across different regions and timeframes. Google Trends can be used by businesses, marketers, journalists, researchers, and individuals to gain valuable insights into consumer behavior, American market trends, and popular culture. With its user-friendly interface, flexible filters, and visualization tools, Google Trends is an essential tool for anyone looking to stay ahead of the curve and make data-driven decisions.

RankMath SEO

RankMath is an SEO plugin that helps improve website optimization by analyzing content for on-page, technical, and off-page SEO. It provides tools for optimizing content quality, keyword usage, internal and external linking, and creating sitemaps. With its content analysis feature, RankMath helps attract traffic to posts by scoring them out of 100, indicating the necessary improvements. It also allows for the customization of sitemaps and offers an SEO analyzer to find and solve issues.

Yoast SEO

Yoast SEO is a powerful WordPress plugin that helps to improve a website’s search engine rankings by optimizing its content and keywords. This plugin automates many SEO-related tasks, but it still requires user input and planning. Yoast SEO offers features such as a content analysis tool, which grades your content and readability, and allows you to optimize meta descriptions, titles, and URLs. It also provides guidance on internal linking and helps you avoid technical issues.

Help a Reporter Out (HARO)

Help a Reporter Out is a free service that connects journalists, bloggers, and other media professionals with expert sources to assist them in meeting their deadlines and telling their stories. HARO distributes over 50,000 journalist queries from highly respected media outlets each year, making it an ideal platform for businesses and organizations to get publicity and build their online presence. By crafting an engaging title that immediately captures the attention of potential sources, responding to queries quickly, and pitching to the outlet audience, businesses and organizations can use HARO more effectively to promote their brand and achieve their goals.


ChatGPT is an AI-powered tool that can be utilized in various ways to improve SEO. It can generate ideas for articles and videos, create outlines, improve copy, summarize content, and write FAQs. ChatGPT can also be used for keyword research, link building, and translating keywords. With its immense database of data, it can provide high-volume, low-difficulty, and long-tail keywords that meet the desired search intent. Wile ChatGPT can streamline marketing campaigns, it has limitations and should not be solely relied upon as a source of information.

CMS platforms I’m familiar with

WordPress CMS

WordPress is a popular content management system (CMS) that provides a user-friendly interface for building websites without requiring coding skills. It is renowned for its ease of use, flexibility, and affordability, making it a popular choice for both beginners and advanced users. From an SEO perspective, WordPress offers a well-organized content structure that includes options for customizing page titles, headings, tags, categories, and other important metadata. This makes it easy to optimize your website’s content for search engines and improve your rankings. Additionally, WordPress offers various plugins and tools for implementing on-page SEO techniques, such as optimizing images, creating XML sitemaps, and integrating social media.

Shopify CMS

Shopify is a popular e-commerce platform that provides users with a comprehensive CMS solution. It offers a user-friendly interface and powerful SEO-friendly features right out of the box. Shopify makes it easy to optimize your website for search engines with its built-in tools such as customizable URLs, meta tags, and sitemaps. The platform’s drag-and-drop editor also allows for easy customization of your website’s design, ensuring that your site is both aesthetically pleasing and optimized. Additionally, Shopify’s mobile-responsive themes and fast page loading times further contribute to its SEO friendliness. Shopify is an excellent CMS platform for e-commerce businesses looking to improve their search engine rankings and attract more organic traffic.

Magento CMS

Magento is a powerful CMS platform that offers numerous features to help businesses improve their SEO efforts. Some of the key advantages of Magento for SEO include the ability to create an HTML sitemap, optimize meta titles and descriptions, and customize URLs. Additionally, Magento has a built-in CMS that allows for the creation of unique and informative content to engage users and drive traffic to your website. Magento also has a strong ecosystem of extensions that can fulfill specific requirements. With its flexibility, customizability, and focus on SEO, Magento is a great CMS platform for businesses looking to improve their search engine rankings and drive more organic traffic to their website.

JavaScript Frameworks

JavaScript frameworks are pre-written collections of code designed to support web applications and provide benefits that plain JavaScript doesn’t offer on its own. They can be used to build modern and dynamic websites that are more user-friendly and engaging. However, the use of JavaScript frameworks can present challenges for search engine optimization due to the way search engines crawl and index web pages. To ensure good SEO results, it is important to optimize content injected via JavaScript for crawling, rendering, and indexing by search engines. Server-side rendering (SSR) is recommended for JavaScript-powered websites to ensure efficient discovery by search engines. Popular JavaScript frameworks include React, Angular, and Vue.js, among others, which can be used with proper SEO techniques to create high-performing and engaging websites.

WordPress Website Development in New York | Ihor Lavrenenko

Reviews to SEO services of Ihor Lavrenenko

Was able to tremendously help us with SEO and improving page rankings using white-hat methods. Highly recommended!
Joshua Gordon
Joshua Gordon
I highly recommend Ihor Lavrenenko for his exceptional SEO service. He helped increase our website's visibility and boost sales with a customized strategy. He is very knowledgeable, professional, and responsive throughout the entire process.
Russ Vall
Russ Vall
Ihor conducted a great audit of my website with action plan for web developers. Quick. Easy to communicate. I can recommend him.
Hor Victorsson
Hor Victorsson

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Search Engine Optimization FAQ

What is website SEO optimization?

Website SEO optimization is the process of making changes to your website to help it rank higher in search engine results pages (SERPs). This involves a variety of techniques, including keyword research, content optimization, and link building.

Did you know that search engines like Google use complex algorithms to determine which websites to show in their search results? And that these algorithms take into account factors like the quality and relevance of the content on your website, the number and quality of external links pointing to your site, and even the speed at which your site loads?

Optimizing your website for search engines can help you improve your visibility online, drive more traffic to your site, and ultimately increase your business’s revenue. And the good news is that there are a number of tools and strategies you can use to improve your website’s SEO, from optimizing your content for target keywords to building high-quality backlinks from other sites.

So if you want to get more traffic to your website and improve your online visibility, investing in website SEO optimization is a smart choice. And if you need help getting started, don’t hesitate to reach out to an experienced SEO specialist like myself.

Why is SEO important?

The primary reason why SEO is important is that it helps drive organic traffic to your website. While paid advertising and social media can also generate traffic, organic search results from search engines like Google and Bing cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements.

SEO is constantly changing and may seem daunting due to the amount of time and energy it takes to be successful, but the result makes it well worth it. It is a low-cost channel that helps you create brand awareness, build relationships with prospective customers, and position your company as an authoritative and trustworthy expert in your field. So, if you want to improve your website’s visibility, drive more traffic, and increase revenue, investing in SEO is essential.

How SEO works?

Search engines like Google and Bing use crawlers or bots to scan websites and gather information about their content. SEO involves optimizing a website’s design, content, and technical aspects to make it easier for search engines to crawl and understand the content.

There are several important components of search engine optimization, including on-page optimization, keyword research, competitive analysis, and link-building. On-page optimization involves optimizing the content and structure of a website to make it more appealing to both search engines and users. This includes optimizing the website’s titles, meta descriptions, headings, content, and images.

By implementing effective SEO strategies, businesses can attract more targeted organic website traffic, generate leads, and increase revenue.

How to hire an SEO specialist?

If you are looking to hire an SEO specialist, there are several steps you can take to ensure that you find the right person for the job. Here are some key tips to keep in mind:

– Define your goals and expectations: Before you start your search, it’s important to have a clear idea of what you want to achieve with your online marketing efforts. This will help you to find an search engine optimization specialist who has the right skills and experience to meet your needs.
– Do your research: Look for SEO specialists who have a track record of success and experience in your industry. Check out their websites, portfolios, and client reviews to get a sense of their skills and expertise.
– Conduct interviews: Once you have a list of potential candidates, schedule interviews to get to know them better. Ask about their experience, approach to SEO, and specific strategies they would use to help your business succeed.
– Check references: Don’t be afraid to ask for references from previous clients. This can give you valuable insight into an SEO specialist’s work ethic, communication skills, and ability to deliver results.
– Set clear expectations: Make sure that you and your SEO specialist are on the same page when it comes to goals, timelines, and expectations. This will help to ensure that everyone is working towards the same objectives and that you get the best possible results from your efforts.

Remember, hiring an SEO specialist is an investment in your business’s success. By taking the time to find the right person for the job, you can achieve higher search engine rankings, increased website traffic, and ultimately, more sales and revenue.

How long does SEO take to work?

The time frame can vary depending on various factors such as industry competition, keyword difficulty, and the amount of time, effort, and resources put into the campaign. In most cases, it typically takes between 3-12 months to start seeing significant results from SEO efforts. Some experts suggest that it could take even longer, up to 1-2 years, for highly competitive phrases.

However, SEO is a long-term digital marketing tactic, and the results are not always immediate. It’s a process that requires consistent effort, and results can vary depending on various factors such as the size of your website, the type of business you have, your target audience, and your overall search engine optimization strategy.

While some website owners may see results in as little as two weeks, it’s important to understand that SEO is not a one-time fix, and the results can take time to build. It’s important to be patient and focus on the long-term benefits of a successful search engine optimization campaign.

What is SEO intelligence?

SEO intelligence is a continuous process because search engine algorithms are constantly changing. Keeping up-to-date with the latest industry news and trends is crucial to ensure that your website continues to rank well in the search engine results pages. As such, it’s essential to perform keyword research and analysis, content marketing, generating brand traffic, and social media campaigns, as well as on-page and technical work.

To achieve SEO intelligence, it’s important to have a deep understanding of how search engines work, including the factors that influence search rankings. This requires a solid understanding of on-page SEO, keyword research, competitive analysis, and link-building.

If you’re concerned that you don’t have the time, resources, or know-how to effectively carry out website, outsourcing this task to SEO experts is always an option. I have the knowledge and expertise to ensure your site’s optimization adheres to search engine algorithms and maintains the integrity of your site. We know all the tricks of the trade and can help you achieve the results you’re looking for.

What are SEO strategies?

Many different types of SEO strategies can be used, including on-page optimization, keyword research, competitive analysis, and link-building. On-page optimization involves optimizing the content and structure of a website to make it more search engine-friendly, while keyword research involves identifying the best keywords and phrases to target in your content. Competitive SEO analysis involves analyzing your competitors’ websites to identify their strengths and weaknesses, and link-building involves acquiring high-quality backlinks from other websites to improve your website’s authority and ranking.

Online marketing strategies can vary depending on the specific goals and needs of a website. For example, a local New York business may focus more on local SEO strategies to improve their visibility in search results, while an e-commerce website may focus more on optimizing their product pages for specific keywords.

Ultimately, a good search engine optimization strategy should be tailored to the unique needs of your website and should be designed to improve your visibility, traffic, and overall online presence. Ihor Lavrenenko hopes this information helps you understand the basics of SEO strategies.

What is white hat SEO?

White hat SEO refers to the ethical and Google-approved optimization techniques and strategies that aim to improve a website’s search engine rankings without violating search engines’ guidelines. These techniques prioritize the user’s experience and provide them with high-quality content and relevant information. Some examples of white hat SEO include conducting keyword research, optimizing website content and meta tags, building high-quality backlinks, and improving website speed and usability. White hat SEO is a long-term strategy that requires patience, consistency, and dedication, but it results in sustainable and long-lasting improvements in website rankings and traffic. As an experienced search engine optimization specialist, Ihor Lavrenenko strongly recommends following white hat practices for any website that aims to achieve long-term success and reputation in search engine results pages.

What is black hat SEO?

Black hat SEO refers to the use of unethical and manipulative tactics to increase a website’s ranking in search engine results pages. These tactics violate search engine guidelines and include techniques like keyword stuffing, cloaking, link farms, and hidden text. The use of black hat SEO can lead to penalties from search engines and harm a website’s reputation and rankings in the long term. While black hat tactic may provide quick results, it is not a sustainable or ethical approach to search engine optimization. As an SEO specialist with 10+ years of experience, Ihor Lavrenenko strongly advises against the use of black hat tactics and instead recommend a focus on white hat SEO strategies that prioritize quality content, user experience, and ethical link-building practices.

What is cloaking in SEO?

Cloaking is a black hat technique that involves presenting different content to search engine crawlers than what is displayed to actual visitors. This practice is considered a violation of Google’s webmaster guidelines and can lead to penalties or even permanent removal from search engine results pages. Cloaking can be achieved through various methods such as IP-based cloaking, user-agent cloaking, or referrer cloaking, and often involves stuffing the content presented to crawlers with keywords or hidden text. The purpose of cloaking is to manipulate search engine rankings by making a website appear more relevant for specific keywords, but it ultimately results in a poor user experience for actual visitors to the site. As an experienced SEO specialist, Ihor Lavrenenko strongly advises against the use of cloaking and recommend focusing on legitimate and ethical search engine optimization techniques such as on-page optimization, keyword research, competitive analysis, and link-building to achieve higher rankings and better visibility in search engine results.

What is international SEO?

International SEO is the process of optimizing a website to enable search engines to identify the countries or languages that a business wants to target. This involves creating content that is relevant and tailored to specific geographic locations and languages, as well as implementing technical elements such as hreflang tags, country-specific domains, and language-specific URLs.

International website optimization is essential for businesses that operate globally or want to expand their reach to new locations or Global market. By optimizing for different languages and regions, businesses can increase their visibility and drive organic traffic from multiple countries. This is particularly important for companies that rely on international sales or have a presence in multiple countries.

International SEO requires a strategic approach that goes beyond simple keyword research and on-page optimization. It involves conducting competitive analysis, identifying the right target keywords for each country or language, and developing a content strategy that resonates with local audiences.

What is the best SEO software?

The best search engine optimization software depends on your specific needs and goals. However, some of the most popular and highly recommended online marketing tools include Ahrefs, SEMrush, Moz Pro, and SpyFu:

Ahrefs is an all-in-one SEO toolset that offers features like competitor research, keyword research, site audits, and backlink analysis. It’s great for those who need a powerful tool to help with their search engine optimization strategy.
SEMrush is another comprehensive SEO tool that can help with everything from keyword research to site audits to backlink analysis. It also includes a content marketing platform and social media management tools.
Moz Pro is a popular SEO software that offers features like site audits, keyword research, rank tracking, and link building tools. It’s a great choice for those who are new to online marketing and need guidance.
SpyFu is a powerful SEO tool that specializes in competitor research. It offers features like keyword research, backlink analysis, and PPC research. If you need to stay on top of your competitors, SpyFu is a great choice.

What are long-tail keywords in SEO?

Long-tail keywords are search queries that consist of three or more words and are more specific than shorter, more general keywords known as “head” keywords. Long-tail keywords often have lower search volume but higher conversion rates because they are more targeted to the user’s intent. Long-tail keywords can be a valuable SEO strategy for businesses because they allow for more precise targeting of potential customers and can help attract more qualified traffic to a website. By using long-tail keywords, businesses can also compete with larger, more established companies for specific niches within their industry. However, it’s important to remember that long-tail keywords should be used in moderation and in a natural, organic way to avoid keyword stuffing and maintain a positive user experience.

What are LSI keywords in SEO?

Latent Semantic Indexing keywords are words or phrases that are conceptually related to the main keyword you are targeting within your content. LSI keywords help search engines to better understand the content on a webpage and its context, which can lead to improved SEO performance.

Using LSI keywords in your content can also help to improve the user experience by providing more comprehensive and relevant information on a topic. However, using LSI keywords alone is not enough to guarantee good SEO performance. Other important factors such as high-quality content, proper on-page optimization, and strong backlinks also play a crucial role in ranking well in search engines.

There are various tools available to help identify LSI keywords, including Google Keyword Planner and third-party keyword research tools. However, the most effective way to identify LSI keywords is by conducting thorough keyword research and analyzing competitor content to see what related topics and keywords they are targeting. Overall, incorporating LSI keywords into your content strategy can be an effective way to improve your SEO performance and provide a better user experience for your audience.

What is keyword difficulty in SEO?

Keyword difficulty in SEO refers to the level of competition for a particular keyword in organic search results. It is a metric that predicts how difficult it would be to rank on the first page of Google for a given keyword. The difficulty score is typically measured on a scale from 0 to 100, with higher scores indicating more challenging competition.

Several factors determine keyword difficulty, including domain authority, page authority, content quality, backlink profile, and search volume. While Google does not disclose all its ranking factors, different SEO tools have different approaches to calculating keyword difficulty.

Keyword difficulty is an essential concept in SEO because it helps you choose the best keywords to target on a website based on the competition. A low keyword difficulty score indicates that the target keyword has top-ranking pages in the SERPs with very few backlinks, making them easy keywords to target for search engine optimization.

What is anchor text in SEO?

Anchor text in SEO is the clickable text within a hyperlink that takes users to another page or website. It is a crucial element of link-building because it helps search engines understand the context and relevance of the linked page. The anchor text provides information to both users and search engines about what they can expect to find on the linked page.

There are several types of anchor text in SEO, including exact match anchor text, partial match anchor text, branded anchor text, and generic anchor text. Exact match anchor text is when the text of the hyperlink matches the exact keyword or phrase that the linked page is trying to rank for. Partial match anchor text is similar but only includes a portion of the target keyword or phrase. Branded anchor text includes the name of the brand or company being linked to, while generic anchor text is non-descriptive and includes phrases such as “click here” or “read more.”

When creating anchor text for your website, it’s important to use relevant and descriptive text that accurately reflects the content of the linked page. Avoid using generic anchor text or overusing exact match anchor text, as this can be seen as spammy by search engines and negatively impact your SEO efforts. Also, be sure to use internal links within your website to help users and search engines navigate and understand the structure of your site.

What are citations in SEO?

Citations in SEO refer to the mentions of a business’s name, address, and phone number (NAP) on third-party websites. These mentions can occur on various platforms, including local US business directories, websites, social media platforms, and others. The presence of NAP data on different websites helps to verify the existence and legitimacy of a business, increasing its trustworthiness in the eyes of search engine crawlers.

Citations can be structured or unstructured. Structured citations refer to the mentions of NAP data on business directories, review websites and other platforms that follow a specific format. Unstructured citations, on the other hand, refer to the mentions of a business’s name and other details in less formal ways, such as in blog posts or news articles.

Citations are essential for local businesses, as they help people discover and contact them. They also play a crucial role in local search engine rankings. The more citations a business has, the more authoritative it appears to search engines, which can result in higher search engine rankings and more visibility in NYC local search results.

What is schema markup in SEO?

Schema markup is a code that can be added to your website to help search engines better understand your content and display it more accurately in the search results. Schema markup is a structured data vocabulary, which is a shared markup vocabulary found on schema.org, that allows website owners to mark up their pages in a way that helps search engines identify specific types of content, such as products, events, recipes, and more.

Schema markup can help your SEO efforts in several ways. First, it can enhance your search results by adding rich snippets to your listing, which can increase click-through rates and traffic to your site. Second, it can help search engines better understand the content on your pages, which can improve the accuracy of search results. Finally, schema markup can help you stand out from your SEO competitors and increase your visibility in search results.

By adding schema markup to your website, you can help search engines understand the context of your content and display it more accurately in the search results. This can lead to increased traffic, higher click-through rates, and improved visibility in search results. If you’re not already using schema markup on your website, it’s worth considering as part of your overall SEO strategy.

How much does SEO cost?

Most small businesses can expect to pay between $750 to $2000 per month for ongoing white label SEO services, while larger businesses with national or international campaigns may require a minimum budget of $2,500 to $5,000 per month. A one-time project could cost between $5000-$40,000.

Hourly rates for SEO consultants range from $100 to $300 per hour. However, pricing models can also be project-based, and prices may range from $5000 to $30,000 per project.

When considering pricing, it’s important to keep in mind that quality services are an investment in your business. A well-executed search engine optimization campaign can help you increase your online visibility, drive targeted traffic to your website, and ultimately, generate more leads and sales.

It’s also important to be wary of online marketing companies or consultants that guarantee quick results or make unrealistic promises. SEO is a long-term strategy, and it takes time and effort to achieve sustainable results. Make sure to choose a reputable search engine optimization provider that offers customized services tailored to your specific business goals and needs.