Do you have a business that you want to control and present its information and data to customers quickly? Google My Business is the answer. It’s designed by Google for business owners to display information, upload photos, get reviews and manage their Google+ simultaneously.
How to Set Up Your Google My Business Page?
Google My Business helps in building consistent, loyal customers by giving them the opportunity to express their appreciation for reviews and rating system. Users also have the ability to endorse and recommend your content and re-share updates across the web to propagate your posts.
As the owner of the business, you also have the opportunity of responding to reviews and chat with followers in an attempt to engage them with needed information. This, undoubtedly, will enhance a good relationship with your customers and ensure that your business is well circulated with the required information.
Create your business page
Search for your business name on Google Business page. If you see it listed, click on it to authorize. You will need a Google account to do this. If you don’t have, you can create one here for free.
Add your business information
You will be able to add your company name, address, phone number, and category. Make sure that the category you select depicts what your business is all about as this is a significant factor Google uses to display search results.
The items you would need for this process include:
- email (Gmail);
- local address;
- phone number;
- appropriate business category.
Do you have more than one office? – For a business with more than one location, you will need to verify only one business location at a time. Information on other places can be updated either on separate pages or by using bulk verification.
Verify your business
After the steps above, business verification is the next. You will receive a message to confirm your phone number after which Google will send a postcard to the address listed. Once you receive this postcard, you will then be required to enter the code embedded therein on your GMB page.
Edit your business information
You need to pay more attention to this action as it contains the whole information about your business. The information you provide here will determine your ranking on Google index. You will need to fill in the following:
- working hours;
- profile picture;
- virtual tour;
Optimizing Your Google My Business Listing
After you have understood how important a Google is to your business, it is essential to learn how your Google My Business listing can be ranked in Google search results. Practically, if you want to rank high in Google search listings, you need to optimize your Google My Business listing.
7 Ways to Optimize Your Google My Business Page
- Ensure business name, address and phone are correct.
- Get more reviews.
- Update your business hours with every change.
- Pay attention to the maps.
- Pick suitable categories for your business.
- Optimize individual practitioner listings (doctors, dentists, lawyers, financial planners, real estate agents, and Insurance agents).
- Add more photos.
How to analyze results in Google My Business?
To be able to view and analyze data about your website attached to your Google My Business, connecting Google Analytics is highly essential. To do this, ensure that you use a single Google account for both services. On your dashboard, you will be able to monitor your visits, page views, insights, and more.
Connect your Google Analytics
To use Google Analytics with your Google My Business, you will need to:
- Register for Google My Business if you are yet to do so.
- Register for Google Analytics and set up your website properly. Make sure that you use the same Google Account for both Analytics and My Business.
- Input the same website you registered for your Analytics. Ensure that it is also listed on your Google My Business primary website.
- Use a desktop or PC to visit your Google My Business and select the listing you have chosen on the 2nd step above to access the analytics for the listed website. Google My Business App can also be used.
Note that the website listed on your Google My Business listing should match exactly the one listed on your Analytics. Any discrepancy would not yield the expected result. Also, the managers and owners added to your listing will have access to the Analytics on your Google My Business dashboard.
Merging results with Google Analytics
After enabling Google Analytics on your dashboard, several data will be accessible to you:
- New visits: when a user visits your site, he/she can have multiple visits. These visits can come in a single day or over a couple of days. Once a visitor quits after a single visit, the data is trapped and reported with this metric over the previous 31 days.
- Page views: refer to the instance of a page that is loaded by a browser. The Page views metrics show the total number of pages viewed over the last 31 days. Repeated views of each page are also reported.
- Unique visitors: refer to the number of new visitors that visited your site over the previous 31 days.