Shopify SEO Optimization

With this scalable e-commerce solution, it’s easy for you to get your store running with a 24/7 client support. Shopify nullifies your technical worries, and the platform itself is PCI level 1 compliant making it a bonus for those who want to payments through their checkouts. The Shopify store also utilizes an organized CMS which makes it simple for you/your team to maintain your pages, products, and blog posts.

The loading speed of a page has an enormous impact on e-commerce sales. Shopify, however, provides a super-fast and secure hosting as a significant sales advantage. It is well-integrated with several payment gateways/providers (PayPal, Authorize.net, SagePay, Braintree and co.) and Ship Station that’s connected to Stitch Labs and USPS (for faster inventories). Its inbuilt responsive checkout allows clients to pay within the shortest loading time. You can also decide to use Shopify Payments at reduced rates without any security concern.

Shopify affords you with out-of-the-box marketing features. You can produce gift vouchers and coupon codes with it, and it also permits custom title tags and meta descriptions for every page category. This comes as a handy SEO tool and perfectly takes care of the ease with which people find your site on the search engines. Shopify also allows its users to build customized landing pages to improve online performance.

The way your store looks a function of the applied themes. Shopify offers a lot of free themes upon signing up and numerous custom-built premium themes can also be added along the way. All these can be easily customized by adding your logo, selecting fonts and changing colors. Developers also have the option of an extensive modification to templates so far they have a solid understanding of HTML, CSS, and Liquid (Shopify’s proprietary language).

Shopify has every powerful feature that you need to run an online store. It offers diverse free and paid Apps which all equip your brand with flexibility. Some of the paid 3rd party apps that add functionality to your store include Loyalty Lion, Beetailer, Xero, Yotpo Reviews, and Store Locator.

Users are tied to a recurring pricing system for their individual use of Shopify plans (Lite, Basic, Professional, Unlimited or Plus packages) and associated features. The 0.5-2% transaction fee outside the regular gateway fees for those that are not on Shopify Plus and the Shipping price rules also raises a lot of concern.

Shopify’s blogging layouts are not as great as that of WordPress. The blogging platform has a basic layout, and if you want something extraordinary, there’s a need to set that up on other platforms like Tumblr or SquareSpace with a linkage to your main store.

It’s prudent that you select your template carefully as Shopify employs a different set up to customize their themes and not the PHP. This might pose a problem to the first-timers although Shopify Experts can help out by writing codes for your template’s functionality.