Magento SEO Optimization

Price of Magento SEO optimization

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Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store.

I’ll anlyse your niche, competitor sites, collect keywords, make proper structure of your Magento website, on-page SEO optimization.

Magento SEO features

Pros of Magento
Customization
Magento as an open source application is fully customizable by the developer. With a qualified developer, the beauty of its diverse applications can be brought to life according to your specifications, taste, and needs. The Community Edition of Magento also comes as a free package, attracting a large community of users, service providers and trusted developers.
Functional SEO
The Magento application comes with a built-in SEO which enables your online store to get the desired traffic as well as reach a prominent search engine ranking. Magento’s SEO elements are easy to integrate into the major CMS’s be it WordPress, Drupal, Joomla, etc. Being friendly to the Search Engine, Magento also permits 3rd party integrations which manage newsletter system, import products from spreadsheets, and monitors the management of customers’ order.
Scalability
Magento is highly scalable as you can pattern its functioning into whatever you need it to be. This e-commerce platform was expertly coded, with users’ adaptation in mind. This scalability makes Magento fit all sizes of companies – from the small-scale to the large ones. Hence, whatever your business needs, this application has got you covered. Other rich features also contribute positively to the Magento experience and expand the possible functionalities of the platform.
Flexibility
Magento supports the management of multiple sites and storefronts, and the integration of Google website optimizer with over 50 payment gateways. Magento’s WYSIWYG editor is user-friendly and helps the non-technical individuals to refresh their websites quickly. Magento is a perfect choice for product editing, management of multi languages and multi-currency as well as the smart handling of an extensive database.
Exclusive Themes
Magneto’s themes and extension models are brilliant features that you can easily get a grasp of provided you can commit some time to its documentation and practice. There are close to about 15,000 Magento extensions and plug-ins.
Cons of Magento
Administrative Costs
Although users can start with the Magento Community Edition with no service charge (in contrast to the Magento Enterprise Edition which comes with a fee), they still have to pay an exorbitant price for extensions and plug-ins. There might even be a need for such companies to hire third parties for the installation of their site extensions.
Hosting
Magento works efficiently with an external push. Hence, it needs to be hosted on a dedicated high-end server and managed with utmost care to prevent its frequent crashing and slow performance that’s associated with the expansion of your online store.
Difficulty in Migration
It’s hard to migrate from another e-commerce/CMS platform to Magento. This is because Magento is extremely slow with data importation, and the import process is also not user-friendly.
The Scarcity of Magento Specialists
Meeting up with the technological demands of Magento is more complicated than other CMS platforms. It requires a lot of technical expertise to install, control and run Magento in a stable way. It’s also not easy to get specialists who can tailor Magento’s functions to meet one’s needs.

About Igor Lav

Video – SEO suite ultimate Magento extension

Igor Lav lecture for IT-Forum 2016

SEO Expert US

I’ll help you to launch Magento website.