Price of content strategy
Content marketing strategy it’s creation, publication, and governance of useful, usable content.
I’ll provide a plan of publishing new content, that will be attractive to your target audience.
Content marketing process
About Igor Lav Content Marketing Service
Content marketing helps businesses to achieve dependable and cost-effective sources of leads and website traffic. The source of traffic and leads from your posts will provide you a great field to experiment with marketing tactics, such as sponsored posts, social media and content distribution. Also, your content will not only help raise visibility in Search Engines, attract more leads but create awareness for your brand and it will also contribute to educating your target prospects.
Igor Lav lecture for IT-Forum 2016
Video (Matt Cutts) – about article marketing
What Things to Pay Attention
- Your target audience.
- Your business objectives.
- Sources of content promotion.
Features of Modern Content Marketing
- Shareable content drives awareness around your brand – it will be shared by them for a recommendation via email, their social accounts or word-of-mouth if readers engage. Everyone is an influencer today!
- Content drives results from SEO – it became important since sites are content and being found, relies on articles.
- Content drives purchases – I base our choices on content researching for purchases that are offline or when shopping online. Content marketing strategy includes content on social nets, online bloggers, comparison websites and many other types of site which help influence and engagement sales and is significantly broader than your site.
Content marketing is about supplying the content to your prospects in function of their needs, desires, reading tastes, etc. And, certainly in B2B, concerning the life cycle. In the end, that is customer-centricity and so, by definition, cross-channel and multi-channel.