Case Study Lifting Google Penguin penalties

    Case Study lifring Penguin penalties

    Goals

    Lifting Google Penguin penalties.

    Recovering of Google.com organic traffic.

    What I’ve done as a first staging?

    SEO audit
    Short review: site does not match to the technical requirements of Google (non-unique text on 40% of product pages, some pages contain too many of affiliate links)
    Audit of incoming backlinks
    With using data from Google Search Console and Ahrefs. Short review: rapid growth of spam backlinks in profile (with toxic anchors).
    Check screenshots below
    Case links Google Search console

    Case links Google Search console

    Case Ahrefs reffering pages

    Case Ahrefs reffering pages

    Seccond staging

    Removed spam sites from free hostings
    I had wrote requests to remove of spam sites on free hostings, which referred on clients site.
    Email requests on deleting toxic backlinks
    I had exchanged letters with owners of low quality websites (that have placed links to customer site) with a request to remove backlink.
    This allowed to remove almost 80% of bad backlinks.

    My on-page SEO recommendations were made

    • On-page SEO issues: multiple H1 headers, a new template of generation titles and meta descriptions, elimination of duplicate URL, masking affiliate links;
    • Improve the content quality: replace non-unique content, add new pages according to the semantic core;
    • Improve site speed loading: according to Google PageSpeed Insights.
    Case site speed

    Case site speed

    Result – Google Penguin penalties are lifted

    Organic traffic on site began to recover after 5 months of work. Site in the TOP-10 on 80% of high frequency commercial queries. Traffic continues to grow.

    PeriodApr 2015Jul 2015May 2016Total
    SEO worksSEO audit, Backlinks audit, Disavow toxic backlinks, Negative SEO prevention
    Traffic per month190k35K200K+570%
    Case traffic

    Case traffic

      Leave a Reply

      Your email address will not be published.