Case Study Lifting Google Penguin penalties

Case Study lifring Penguin penalties

Goals

Lifting Google Penguin penalties.

Recovering of Google.com organic traffic.

What I’ve done as a first staging?

SEO audit
Short review: site does not match to the technical requirements of Google (non-unique text on 40% of product pages, some pages contain too many of affiliate links)
Audit of incoming backlinks
With using data from Google Search Console and Ahrefs. Short review: rapid growth of spam backlinks in profile (with toxic anchors).
Check screenshots below
Case links Google Search console

Case links Google Search console

Case Ahrefs reffering pages

Case Ahrefs reffering pages

Seccond staging

Removed spam sites from free hostings
I had wrote requests to remove of spam sites on free hostings, which referred on clients site.
Email requests on deleting toxic backlinks
I had exchanged letters with owners of low quality websites (that have placed links to customer site) with a request to remove backlink.
This allowed to remove almost 80% of bad backlinks.

My on-page SEO recommendations were made

  • On-page SEO issues: multiple H1 headers, a new template of generation titles and meta descriptions, elimination of duplicate URL, masking affiliate links;
  • Improve the content quality: replace non-unique content, add new pages according to the semantic core;
  • Improve site speed loading: according to Google PageSpeed Insights.
Case site speed

Case site speed

Result – Google Penguin penalties are lifted

Organic traffic on site began to recover after 5 months of work. Site in the TOP-10 on 80% of high frequency commercial queries. Traffic continues to grow.

Period Apr 2015 Jul 2015 May 2016 Total
SEO works SEO audit, Backlinks audit, Disavow toxic backlinks, Negative SEO prevention
Traffic per month 190k 35K 200K +570%
Case traffic

Case traffic

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