Increase organic traffic from Google.
Increase the number of conversions in 2 times.
What I’ve done as a first staging?
Site is pretty cool, so it hasn’t many SEO issures. Main problem – not full semantic core. Some high frequency and most of long tail keywords wasn’t implemented in it’s structure.
Seccond staging – implementation of changes
Goals are achieved. The number of conversions increased from 193 to 390, organic traffic increased from 13k to 18k (compared with the previous year). Result is on screenshot from Google Analytics.
|Period||Sep 2015||Dec 2015||Total|
|SEO works||SEO audit, CRO, Usability optimization|
|Quantity of Conversions||83||390||+227%|