Case Study Google Increase Organic Traffic

Goals

Rise organic traffic in 2 times for 6-9 months.

Use only White Hat SEO methods.

What I’ve done as a first staging?

SEO audit
Indicated all SEO issues.
Semantic core
Collected keywords by commercial and informational queries.
Competitor analysis
Analysed TOP-10 competitor sites.
Site architecture
Created new structure of TOP-menu, categories, tags.
Check screenshots below
Case SEO checklist

Case SEO checklist

Case keywords collection

Case keywords collection

Site is pretty cool, so it hasn’t many SEO issures. Main problem – not full semantic core. Some high frequency and most of long tail keywords wasn’t implemented in it’s structure.

Seccond staging – implementation of changes

Created new pages
20 new categories and +400 tags.
Titles and meta tags
Implemented of titles and meta-description generation.
Content plan
Created new descriptions for 120+ commercial pages, 20 blog posts.
Mobile friendly
Created task on adaptive design for developer.
Off-page SEO

Results

Result +70% traffic for 6 month, work on site is still going, goals almost reached.

Period Sep 2015 Mar 2016 Total
SEO works SEO audit, On-page SEO, Link building
Traffic per month 100k 170K +70%

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