Case Study Sportswear Online Shop Content Writing

Content writing case study

Goals

Rise organic traffic for long tail commercial queries.

Rise organic traffic for high frequently informational queries.

SEO audit

Indicated all SEO issues.

Keyword research

By commercial and informational queries (used KeyCollector tool).

Competitor analysis

Analysed TOP-10 competitor sites.

Website structure

Structure of products catalog and blog.

Check screenshots below

Shop catalog structure

There was no backlinking, only White Hat SEO.

Website structure

Added new categories and tags in site architecture.

On-page SEO

Implementation of titles and meta-description generation scheme.

Commercial content writing

Gave task on creation a new content for categories and tags pages.

Informational content writing

Made content-plan on creation of content for blog artices.

I monitored the content writers job results.

Result – work on site is still going. Traffic increasing every month. Used only white-hat SEO.

Period	Jun 2016	Jan 2017	Total
SEO works	SEO audit, Keyword research, Content strategy, eCommerce SEO
Organic traffic from Google	10,768	38,363	+313%