Content Writing Case Study

    Content writing case study

    Goals

    Rise organic traffic for long tail commercial queries.

    Rise organic traffic for high frequently informational queries.

    What I’ve done as a first staging?

    SEO audit
    Indicated all SEO issues.
    Keyword research
    By commercial and informational queries (used KeyCollector tool).
    Competitor analysis
    Analysed TOP-10 competitor sites.
    Website structure
    Structure of products catalog and blog.
    Check screenshots below
    Shop catalog structure

    Shop catalog structure

    There was no backlinking, only White Hat SEO.

    Site is on WordPress, so I implemented changes by myself

    Website structure
    Added new categories and tags in site architecture.
    On-page SEO
    Implementation of titles and meta-description generation scheme.
    Commercial content writing
    Gave task on creation a new content for categories and tags pages.
    Informational content writing
    Made content-plan on creation of content for blog artices.
    I monitored the content writers job results.

    Results

    Result – work on site is still going. Traffic increasing every month. Used only white-hat SEO.

    PeriodJun 2016Jan 2017Total
    SEO worksSEO audit, Keyword research, Content strategy, eCommerce SEO
    Organic traffic from Google10,76838,363+313%

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