Understanding your competitors in search results is vitally important. The most sophisticated content functionality and SEO strategies need in-depth competitive search engine optimization analysis. Conducting that competitive analysis needs a myriad of tools to collect high-value information on competitors’ SEO and receive actionable insights from it. You’ll be the first to learn about the campaigns your competitors have rolled out, their newest backlink strategies, the individual pages and page templates which are driving organic traffic, and much more.
While it’s common to consider which keywords you need to target, it is less common to research opponents in detail. But I believe this is truly important since every keyword and business can be vastly different in terms of what places a site near the top of search results. For a single search term, it might be down to high quality inbound links, for another a large quantity of social conversation made by the website owner.