Conversion is the desired action can varying from site to site. Examples include phone calls, sales of products, registrations, subscriptions to the newsletter, software downloads, or just about any action beyond simple page surfing.
When looking at handling the return on investment (ROI) or functionality of a site, setting up conversion targets is among the easiest and best ways to measure success. Straightforward conversion targets can be set up with a tool such as Google Analytics. A conversion may be measured every time a site visitor chooses an action on your site.
If you are already attaining 3 percent, 5 percent or even 10 percent conversion rates, is that as large as you’re likely to go? But what’s a great conversion rate? Across industries, the typical landing page conversion rate was 2.35 percent, yet the top 25 percent are converting at 5.31percent or higher. Ideally, you need to break into the top 10 percent – these will be the landing pages with conversion rates of 11.45 percent or higher.