Maybe your site does not function as it should, and every day you are losing sales because of it. As much as you want to spend some opportunity to study the issue comprehensively, you have decided you can not afford to wait. In many cases, you should take some time to step back and look at your complete website and the way its usability could be improved.
Marketing is not just about driving traffic to a site. Also, it incorporates usability and design. Indeed, it needs to be considered even before the commencement of designing any site make it an eCommerce site or one which just provides necessary information regarding a product. Usability ought to be part of the whole site or software development procedure. But usability doesn’t stop there. After the site is launched, usability testing should dictate what improvements should be made to the live site.